Sinead Gaughan IS 30240


cropped-zen.png REFLECTION

This  module IS30240: Creating&Publishing DigiMedia was a very interesting, but I personally found it challenging as I had not encountered much of the activities before. I made a decent enough stab at all of them, so I am happy about that.

I was a bit worried about my progress half way through the semester, so I choose to do a bit of personal research as to how I compared to this class of 65 students. I was shocked to find, by going through each blog, that about half of the class had virtually no content on their blogs. I decided to make good use of this research and I profiled about 20 of the best blogs on my Prezi. These students’ work was so inspirational and it gave me a good indicator as to what was expected to achieve an A grade in this module. I feel that I lie somewhere in between, finishing up with a well-rounded assignment.

All of this has been achieved, not by continuous weekly editing, but by about 4 day long sessions over the semester, trying to get the blog into shape. The only activity I believe that I have not done is to cite all of my images. I did go through options for how to do this in the last lab, but I did not work out how to cite the 12 images of ‘tea related themes’ I obtained from ‘Google Images’ for my headers.

I love that the creation of the blog gave me an excuse to interview the lovely Mr. Sean Leonard for my podcast and that it justified him giving me access to the Newman building basement for the digital photography portfolio. It was serendipitous that he retired after 35 years in UCD on the day that the portfolio was published.

I would like to thank my Lecturer/Tutor Niall Flaherty for his assistance throughout the semester and I would like to make a special mention of a fellow classmate, Ger Keogh, who helped me with posting my podcast and prezi and even though he offered lots of advice and tips…we never actually got to have a cup of tea !


Twelfth Blog Post

tea towel E-Publishing

EPub. It is an open source format to facilitate the publishing of e-books. They are zip files made up of a few files stored together. The content of the book are held together in these files, including the metatags of the author and titles to allow easy identification. It is stored as HTML, to allow for manipulation and devices recognise its standard format.
Sites like Sigil, Code Academy, iBooks Author, Calibre, Project Gutenberg, Scrivener, Scribus, Write Latex,, are useful in creating, editing and storing on-line digital publishing. To get you started, Sigil is an open source programme that helps you make an e-book. It’s free and full of tools to create your publication.
Additionally, IFTTT is a site that could save a lot of time and effort when linking internet connections.

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tea bags Social Media Tools

There are two types of media, traditional and social. Traditional media had a broadcaster and audience, making the conversation one way.

Social media however, allows the audience to respond to the broadcaster, making them the broadcaster also. Therefore Social Media is a conversation between two parties, more engaging and interactive than traditional media, but also therefore more difficult to control. Examples are: Facebook, LinkdIn, Twitter, Google Plus, YouTube, Wikipedia, Blogs, Instagram, and Tumblr. There is a difficulty in policing a virtual world where anyone can become anonymous With sites like Instagram and Facebook, there are guidelines and rules to help filter out and stop unsavoury and rude content,

In using Social Media, there is a dependence on inter linking different aspects of your on-line presence:

  1. The availability of adding ‘like buttons’ onto your Facebook, webpage home, blog, or other on-line content, allows a connected and cohesive on-line persona.
  2. Twitter is a fast paced website centred on popular culture and news is like a summary of events. It allows meta tagging, hyper-linking, and the availability of directing a tweet to a specific person or persons in 140 characters. This
  3. LinkdIn allows you to create a social media profile for your public and professional life, separate to that more personal Facebook profile.

Sinead Gaughan

 cup Search Engine Optimisation

Search engines use descriptive words to match your webpage with the search criteria, so having a varied but accurate list of keywords will improve your visibility.

Search engine optimisation, SEO, is applied to the content of your webpage to gain more hits on a search engine and the content of the page must be changed, specifically to use keywords and meta-tags (site descriptions embedded in the HTML). Adapting the content of your webpage will fully utilise the potential search power of the web. On-site SEO involves changing the content of the page itself, while Off-site SEO is hosted in other areas of the web, (e.g.). Social media ad campaigns.

Search engine marketing, SEM, involves paying for a third party to boost your pages position on a results page. On-line keyword research tools give results as to what words are trending and popular, and will return a greater number of viewers. Wordtracker, Adwords, Google Webmaster and Analytics, Google Trend Analysis, and Trend Maps, are all resources available in keyword research.

Ninth Blog Post


Intellectual Property (IP), gives the creator of work the right to decide what their information is used for, and by who, and for what gains. Copyright, especially online, is controversial as data is so easily available online to share and take. In order to try police online copyright offences, a number of measures and laws have been put in place to restrict and remove potential threats to license holders. These have been met with both opposition and support from many parties. In regard to copyright, there must be an obvious distinction between the ‘Underlying’ work and its ‘Derivative’. Work that is inspired by, but not copying, another cannot be said to be copyrighted.

There are times when you can use other people’s material, as per the idea of ‘fair use’, and this allows relatively free hand to news reporters, researchers, educators and libraries. For work that has aged, and therefore the copyright has expired, the work becomes part of the public domain, and is available for anyone to reproduce. However, there are issues in regard to photography and recording. Areas that are ‘public’ or ‘private’ have their own codes of conduct. Our lecturer showed us a very interesting video in relation to this. is an on-line tool designed to create a formatted bibliography or reference list

I have posted a YouTube clip of Marina Abramovic to illustrate the original content of her work. Her art form is virtually unreproducible yet it has spawned many derivatives and she herself makes repeated derivatives of her themes throughout her career.


This lecture focused on digital image management and the types of results of it. There are a few types of photo files, like RAW or JPEG. RAW is a source material file that needs to be translated by a program. There are advantages and disadvantages of shooting RAW, namely that the images come out in a very high resolution and quality and it also offers a larger range of editing options, due to the high detail. However it does take up a lot of memory space

Most people have access to the JPEG format. These formats, while not being quite so high resolution, are perfectly acceptable for taking photographs that will not be blown up to a huge size. JPEG files are useful as they’re still good quality, while not taking up a lot of disk space.

The task is to work on developing our Digital Photography assignment, and this will be an ongoing project throughout the next two weeks. To get into focus for this I went through some of my old photos and presented them in a Smilebox template below.

scandinavia 1

Seventh Blog Post

teacosy4  Prezi Presentation

My Prezi has been posted. Please have a look in the PREZI TAB.

There are a number of programmes and on-line resources available to create and publish digital presentations in a user friendly manner. Examples are: Powerpoint, Keynote, Open Office, Google Docs, Slideshare, and many more, but for this module I used Prezi. Prezi is an online presentation tool that allows you to create presentations for free. It is user friendly and has a variety of custom options however for this project we were not permitted to use a custom template. While Prezi helped me create my presentation from scratch, Screenr and Motzilla PopCorn Maker were recommended to turn my presentation into a video mash-up. I did attempt, but did not find success using these latter applications.

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